It is beginning to deliver dynamic new services - from free long distance video-telephony to remote brain surgery. This new Web links over a billion people directly, and (unlike Web 1.0) it now reaches out to the physical world, connecting trillions of objects from hotel doors to cars. You can plug into InnoCentive and join Procter and Gamble's virtual R&D department remix the Nine Inch Nails rock album or co-design the interactive features for your next BMW. You can build your own business on Amazon produce a television news clip for Current TV create a community around your photo collection on Flickr or edit the astronomy entry on Wikipedia. In the world of WIKINOMICS, the choices for collaboration are endless. Millions of people - consumers, employees, suppliers, business partners, and even competitors - now harness technology to innovate and collaborate like never before. Interconnected and orchestrated through blogs, Wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the Web is being reinvented to provide the first global platform for collaboration. The knowledge, resou[rces, and computing power of billions of people are self-organizing into a massive collective force. "WIKINOMICS explains how winning companies innovate and succeed in the emerging Age of Collaboration.
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